Blog # 19: “Glow little glow-worm, glow”

“Glow little glow worm, glow”

Over the weekend, I started reading Jon Meacham’s Franklin and Winston: An Intimate Portrait of an Epic Friendship, a sprightly account of the friendship between Franklin Delano Roosevelt and Winston Churchill. Early on in the book, I came across the following bon mot, “We are all worms, but I do believe I am a glow-worm,” and after I stopped chuckling at Churchill’s wit and self-belief, I started to think about my own glow-worm nature.

Part of my marketing efforts includes sending review copies to literary bloggers. Increasingly I am starting to feel that these bloggers are blogging mostly for themselves. They receive Fathers: A Literary Anthology, are enthusiastic, interview me, or write intelligently and passionately about the book, publish the interview or review, and……nothing happens. At best, over the next month or two I may get one or two glancing hits to my website. From a publishers point of view, this is not a very good return on an investment of one book, and thirteen dollars or more in postage.

From a writer and editor’s point of view, the story is very different. By sending the book, I have acquired another reader. Somebody has read my compilation and has enjoyed it. Yes, I have to pay a price for them to read the book, but at least I’m being read and recognized by people who are passionate about literature. These are kindred spirits, so passionate about books and literature that they continue to do what they do even if no one is there to notice them. They shine for themselves and for others like them. Like me, like Churchill, they are glow-worms, and whether anyone is there to watch them or not, they shine in the dark.

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